5 Reasons Your Business Needs a Website
Did you know the number of google search queries each day is more than 3.5 billion? Yes, that’s right! In the UK alone, the number of internet users is also projected to increase from 90.64% to 94.85% by 2021. You might be wondering what do you have to do with all this data and numbers? You might not know, but this massive surge is directly related to the attainable growth of your business. Wondering how? Let’s talk about it!
Over the last few years, consumer behaviour has drastically changed. From searching businesses on yellow pages to navigating through their websites, consumers are progressively adapting to the evolutions in the digital era. Now consumers want to scrutinise businesses and their offerings on the web, instead of trusting the company brochures or word of mouth marketing. If you are running a business, whether long-established or in the startup phase, here are 5 reasons why your business needs a website today.
#1 Represent Yourself Digitally
Let them know who you are! One of the best ways to represent your brand in this digital age is by taking your business online. Reach your customers where they are – meet them online on their smartphones and computers. 60% of smartphone users contact businesses based on their google search. So, instead of running print ads, investing massively in designing brochures, and sending snail mails, it is better to display all the information on your website and let the world know about it digitally.
#2 Provide Digital & Social Proofs
As we already mentioned, customer behaviour is drastically changing with time and is majorly influenced by the digital presence of businesses. It is great if you have good reviews and ratings on platforms like Trustpilot and Opendi; however, what do you think your prospective clients will do after reading those great reviews? They will search for you online to learn more about you and the nature of your business. But the question is – will they find you?
Building a website where you can highlight your products and services, along with some of your happy customer testimonials, is a great way to impress your potential customers and build their trust in your brand. You can also link your social media accounts to your website, directing those that come across your social media posts to your site for further information, ultimately increasing the reach of your website.
#3 Build a Global Presence
You might have been investing massively in print advertisement to create brand awareness, which is a great idea indeed. However, how well do you think you are doing in making a global presence for your business? A website allows you to attract potential customers from across different corners of the world. It helps you highlight your products and services on a bigger geographical level to reach out to more potential customers. Don’t forget – more customer locations you tap, more will be the Return on Investment (ROI).
#4 Leverage Custom Branding
We are breathing in a digital age, where users are more creative than ever. They expect businesses to be digitally savvy when it comes to website designs and representing their brand. Investing in a website will allow you to provide your target audience with the essence of your business through your website’s look and feel. Today advanced web platforms such as WordPress help you customise your website as per your business’s colours and overall branding. It is a great way to build your business credibility and present an aesthetically pleasing overview of your products and services.
#5 Communicate Effectively
A website is a great platform to interact with your customers. It helps you answer their queries and take their recommendations & feedback into consideration. Firstly, the content you put on your website regarding your products & services will help your prospects know more about you. Secondly, if they seem to be interested, they can directly get in touch with you via your contact details and location shown on the website, or even via your live chat system should you have one.
The Bottom Line
So if you are looking for ways to expand your business and attract more customers today, a website is a great way to start. Make your first move and create a customised, aesthetically pleasing, and brand-differentiating website that ensures higher ROI and a visible growth in your business. Want to know more about getting started? Contact us today.